Effective Date: 10/19/2025
Last Updated: 10/19/2025
1. INTRODUCTION
Welcome to BF Workout LLC ("we," "us," or "our"). We operate the website [secondprimemethod.com] and provide fitness training and performance coaching services through The Second Prime Method™. We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, sign up for our services, or interact with us. Please read this policy carefully. By using our services, you agree to the collection and use of information in accordance with this policy.
Business Name: BF Workout LLC
Email: [email protected]
Address: 10008 Leamoore Lane, Vienna, VA 22181
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
We collect information you voluntarily provide when you:
Fill out forms on our website (name, email, phone number)
Complete applications for coaching services
Book assessment calls or consultations
Subscribe to our email list or download resources
Communicate with us via email, text, or phone
Types of Information: Name, email address, phone number, fitness goals, training history, health information, payment information.
2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information:
Usage Data: IP address, browser type, pages visited, time spent on pages, referring URLs
Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience and track website usage
2.3 Third-Party Information
We may receive information about you from third-party platforms such as:
Payment processors (Stripe, PayPal)
Scheduling tools (Calendly)
Marketing platforms (Facebook, Google Ads)
CRM systems (GoHighLevel)
3. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
Service Delivery: To provide coaching, training programs, and customer support
Communication: To respond to inquiries, send appointment reminders, and provide program updates
Marketing: To send promotional emails, newsletters, and offers (you can opt-out anytime)
Payment Processing: To process transactions and manage billing
Improvement: To analyze website usage and improve our services
Legal Compliance: To comply with legal obligations and protect our rights
4. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information with:
4.1 Service Providers
We work with third-party vendors who assist with:
Payment processing (Stripe, PayPal)
Email marketing (Mailchimp, ConvertKit, GoHighLevel)
Website hosting and analytics (Google Analytics)
Scheduling and calendar management (Calendly)
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, safety, or property.
4.3 Business Transfers
If BF Workout LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When your information is no longer needed, we will securely delete or anonymize it.
6. YOUR RIGHTS AND CHOICES
6.1 Access and Correction
You have the right to access, update, or correct your personal information. Contact us at [email protected] to request changes.
6.2 Opt-Out of Marketing
You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any email or contacting us directly.
6.3 Cookies
You can disable cookies in your browser settings. However, this may affect your ability to use certain features of our website.
6.4 Do Not Sell My Information
We do not sell personal information. If you have concerns, contact us at [email protected].
7. DATA SECURITY
We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. CHILDREN'S PRIVACY
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it promptly.
9. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date." Your continued use of our services after changes are made constitutes acceptance of the revised policy.
11. CONTACT US
If you have questions or concerns about this Privacy Policy, please contact us:
BF Workout LLC
10008 Leamoore Lane
Vienna, VA 22181
Email: [email protected]